Tuesday, September 30, 2014

“Swachh Bharat” a Social Movement started by Pumpkart.com

Swachh Bharat a Social Movement started by Pumpkart.com

  • All set to launch www.swachhbharat.in
  • Planning several initiatives under this movement
Joining hand to the call of Prime Minister Narendra Modi, ‘Swachh Bharat Abhiyan’ to make India clean, www.pumpkart.com has all set to launch ‘Swachh Bharat’ movement. The company plans to launch www.swachhbharat.in, a website under the Corporate Social Responsibility (CSR) initiative. "Our aim is aligned to the mission of ‘Swachh Bharat Abhiyan launched by our Prime Minister," says K S Bhatia, Founder, Pumpkart.com. He adds, “We have trademark of “Swachh Bharat” with all exclusive rights and have all set to launch website www.swachhbharat.in  to hit countrywide.” “We aim to make every citizen aware about the cleanliness and motivate them to use toilets. We would like to launch a number of campaigns with the help of media to target rural and urban areas,” shares Bhatia. He requested every citizen to join this initiative so it could be a great success.

Pumpkart.com, a fastest growing e-portal under the Grow India Venture Pvt. Ltd has all set to make India a clean and better place to live. The company has prepared an action plan for making people aware about the cleanliness and motivating them for hygiene. This step has been taken as a major CSR initiative to support recently launched the ‘Swachh Bharat Abhiyan’ programme by the Prime Minister Narendra Modi on Independence Day. The company aims to taken a number of actions on creating awareness across India.

The campaign will be focused on creating awareness about cleanliness and motivating people for leading hygienic and healthy life. The major activities planned for action include:
  • We are planning to do time to time events under this Abhiyan so that we succeed to make the country clean.
  • The company is planning several social e-campaigning activities on Facebook by using banners, visual clips, audios etc
  • Use media including print, electronic and digital to generate public interest for cleanliness.
  • Motivate citizens to use toilets
  • For making this drive a great success, the company is open to take support from popular figures so that the massage of a ‘Swachh Bharat’ can be made a big hit.
  • Planning to construct toilets in schools and public places
  • Make people aware about the health issues raised because of open defecation
  • Make efforts toward waste management and many more.
However this campaign is not limited to social media only but it is beyond that. India is in pathetic situation and it’s time to change the mindset of every citizen. So join hands for a change!

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