India has a strong internet user base that support to sustain the penetration of e-commerce, which is growing very fast in the past few years. A number of new entrants like www.pumpkart.com are coming up with their unique product range to strike the untouched industries which are highly unorganized so far.
As per a new report submitted by the Internet and Mobile Association of India (IAMAI) and IMRB International, India is going to add more than 40 million mobile internet users within the next six months and after that the total number will touch 213 million by June 2015. Whereas, the rural user base is expected to reach 53 million with a 33% growth rate. The higher growth in mobile internet user-base is one the factors that are supporting e-commerce segment.
e-Commerce Market Size and Growth Factors
As per the report submitted by e-tailing India, the Indian e-commerce market is worth about $13 billion (Rs 78,000 crore)) and all set to touch $90 billion (Rs 5,40,000 crore) by 2019 with an increase of 700 % in next 5 years. The key segments of the e-commerce industry include travel, retail and classified etc.
Currently the online travel industry constitutes of more than 70% of the e-commerce market that has grown at the rate of 22% annually and followed by e-tailing (16%).
The most interesting factors that support the growth of this industry include
- Increasing internet user base
- Declining broadband charges
- Increasing 3G internet penetration
- Modern lifestyle
- Availability of a wider product range
- Easy Online shopping processes
- Urbanization etc.
List of leading Indian e-commerce players:
The name of key players who are shaping the Indian E-Commerce industry include:
- Flipkart: Primarily, this portal offers products in the segments like electronics, books,electronics, clothes and many others. It ensures fast product delivery pan India with its own logistic company ekart.
- Jabong: This portal has reformed the Indian fashion industry. It is a leading player who delivers branded clothing, footwear, accessories and jewelry for all age groups at reasonable prices
- Myntra: Myntra also deals in clothing segment and offers national and international apparel brands at single platform. Customers can check for a huge collection of many other items for kids, women, and men.
- Snapdeal: The popular product categories at snapdeal.com include daily use products, electronics, lifestyle, games, eateries, grooming and books etc.
- Urbanladder: It is known name in furniture segment.
- Bookmyshow : It offers movie booking services online.
Unlike all these, Makemytrip, Yatra.Com and Goibibo are leading players who are known for services in the travel segment.
Pumpkart.com an upcoming E-Commerce Player:
It is not only that mass e-commerce players are dominating the market, but niche market players are also in the picture and growing fast with their unique product range. Pumpkart.com is one of them. It is the world’s first online marketplace for different types of water pumps. The product range available at this portal includes booster pumps, monoblock pumps, agriculture pumps and many others. Easy way of pump selection, authenticity of the products, EMI on all products and prompt customer support and many others are the USPs of this portal which set it apart from its competitors.
There are many other upcoming players like bluestone.com, Govasool.com, Edabba.com, Shop.sevntymm.com, zivame.com, Shop.sevntymm.com, ShoppersStop, koovs.com etc. who are growing very fast with exclusive product portfolio. They are changing the trends of shopping and making it an easy, convenient and less time and money consuming activity.
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