How pumpkart is all set to evolve the concept of O2O Store

Online to offline commerce can be defined as a form of business approach that helps in the drawing of the potential buyers from online channels to offline stores. This form, recognizes the buyers in the online space via online advertising and emails, and with the help of variety of tools and varied approaches to lure the buyers to deserting the online space. This form of business make use of methods which are put into use in online marketing along with those which are being used in marketing for physical stores.    

Capitalizing on this concept, pumpkart.com has successfully carved a niche for themselves. The company have come up with O2O hybrid store. This step is followed by an immense success of its online venture. Now, the company is all set to make an impact in the offline market as well. With the help of this store, the buyers will be benefitted by a touch and feel experience of different products and will also improve the reliability by offering prompt and professional services at their doorstep.        

With this new store, the buyers will be provided with free installation services in the tri-city. The plan is to initiate 100 stores across the nation in a span of four years. This will benefit the buyers where they will be getting everything, which is required for pumping applications, under one roof. The store will be of great help for the buyers mainly in Tier I and Tier II cities. The store will have an extensive array of pumps which comprise self-priming monoblock pumps, commercial pumps, pressure booster pumps, drainage pumps, agricultural pumps and various other related accessories.

The company will offer cost-effective pricing and free installation services via reparinindia.com once the pump is sold from the store. Pumpkart has also joined hands with e-Governance Services Limited, it is an initiative of the Department of Electronics and Information Technology (DeiTY) under the Government of India.  

In addition to this, pumpkart has initiated an alliance with e Governance Services Limited, an initiative of the Department of Electronics and Information Technology (DeiTY) under the Government of India. According to this alliance, the portal will provide water pumps via Common Service Centres (CSC). These centres are basically a kiosk which are managed by Village Level Entrepreneurs (VLEs) while having the facility of computer & internet nationwide.  

Pumpkart is a name that caters to a wide array of water pumps for domestic, commercial and agricultural reasons. The business is operated as open marketplace and provide a common platform for the manufacturers, buyers and dealers for both buying & selling pumps. The company has a tie-up with over 500 manufacturers and 100 brands, distributors, dealers throughout the nation for providing pump solutions for the buyers at cost effective prices. 

In order to enjoy a cherished online shopping experience, pumpkart offers its buyers with simple and single step checkout process, varied payment methods which include – COD, EMI and online payment, etc.

What Is Online-To-Offline (O2O) Business?-Pumpkart.com

Online-to-offline (O2O) business expansion is being considered as the next big thing in the Indian e-commerce industry. What is O2O business? Why it is accepted by most of e commerce industry leaders as a new marketing strategy? Well, you’re at right place! You will find maximum information here about O2O store along the answers of these questions in this article.

What do Pepperfry, Lenskart, pumpkart and Urbanladder all have in common? Well, they are expanding on the wheels of online-to-offline commerce. In the era of internet, O2O commerce is becoming more popular and a number of e commerce players who have a strong presence in the  online space are escalating into the physical market to become stronger and stay competitive. The process of expansion from online to offline is known as O2O (online to offline) business.

What Exactly Does O2O Mean and How It Works?

O2O stands for online-to-offline business. It simply means that a buyer can avail the opportunity to check out the things online as well as in the brick and mortar market. Generally, it is a new marketing strategy that allures customers to buy products online and then get them from an offline market.  It means, you can generate business leads or consumers online and take them into physical store to get the look and feel of the purchased product.

O2O Business Is "Online Market + Go To Physical Shop".

The Growth Drivers to O2O Business

The demand for early delivery has resulted in the building of regional distribution centers, which shift into the physical stores and supporting in the fulfillment of online orders with same day pick-up and delivery at the customer’s door. O2O business model is the best business tactic for maximizing the number of sales. The key drivers to O2O business include:

• The reduction in the cost of internet.
• Introduction of social media.
• High number of internet users and many other factors are increasing the importance of O2O business.

Big Players Who are Taking O2O Route

There are several e- commerce companies which are expanding via O2O stores. Pumpkart.com, India’s fastest growing online water pump store is also  foraying in the O2O space and has opened its first store in Chandigarh recently. Someone who comes to this store to purchase a pump, he will get a chance to explore numerous options from the industry leaders. Secondly, when a customer purchase something from here, it will arrive at his/her home within a few hours. Even though they need not to pay anything extra for all this. In addition, in some locations, free installation and other related services would be provided to the customers. Like pumpkart.com, there are several other e commerce companies who are ruling the O2O industry and particularly serving in the consumers services and goods segment.

Key Advantages of O2O Business for Customers

• It has the widespread presence.
• It will not restrict you from shopping as you can shop anything from anywhere, anytime.
• You can choose the product according to your needs and preferences.
• It is a very convenient way of shopping

So, it is very important for every e retailer to include or use O2O business model as a key marketing strategy!