India’s first O2O shopping platform – Pumpkart.com

O2O is an abbreviation that is being used for online to offline commerce. In layman language, it can be defined as a buyer who is making use of an app or a website that further drives the buyer to make a purchase offline. At the moment, there are few names in the O2O industry, but pumpkart.com has emerged as India’s first O2O shopping platform for water pumps and other related accessories. 

Founder of pumpkart.com, Mr KS Bhatia states that such stores will support the buyers in having a touch and feel experience of their products. With the help of this store, we have provided with free installation services throughout the tri-city. He further states that they have plans to open 100 stores across India in next 4 years with the help of franchising model in varied formats. It also provide a one stop solution for increasing contractors and institutional clientele. This will be done in order to provide the buyers with the experience of buying everything, related to pumping, at one single place. He is of the view that the pumpkart will surely play a pivotal role in catering to the buyers in Tier I and Tier II cities. 

Pumpkart will surely help the buyers in making a smart choice when it comes to buying commercial, domestic and agricultural pumps. At the moment, the company is self-funded and it is backed by prevailing venture venture Air Fluid Engineer and Equipments. The in-house team comprise of online promotion team, logistics, business development team, customer support, technical support team.  
A sales network is being proposed by Pumpkart via hardware, sanitaryware and plumbing shops via offering commissions to them.

As per an agreement, Pumpkart has joined hands with Indian government in order to serve government facilitated kiosks throughout India. Initially, the company will serve 5% of the whole network of Government Common Service Centre. The government of India has announced that a significant investment in the infrastructural development in the country will be made, this will give a boost to the demand for pumps. In addition to this, additional investments will be made in the oil and irrigational sectors that will also help in increasing demand for pumps.    

  
Without a doubt, O2O does have a future but it needs to transform itself into something that can prove more valuable to the buyers.

How pumpkart is all set to evolve the concept of O2O Store

Online to offline commerce can be defined as a form of business approach that helps in the drawing of the potential buyers from online channels to offline stores. This form, recognizes the buyers in the online space via online advertising and emails, and with the help of variety of tools and varied approaches to lure the buyers to deserting the online space. This form of business make use of methods which are put into use in online marketing along with those which are being used in marketing for physical stores.    

Capitalizing on this concept, pumpkart.com has successfully carved a niche for themselves. The company have come up with O2O hybrid store. This step is followed by an immense success of its online venture. Now, the company is all set to make an impact in the offline market as well. With the help of this store, the buyers will be benefitted by a touch and feel experience of different products and will also improve the reliability by offering prompt and professional services at their doorstep.        

With this new store, the buyers will be provided with free installation services in the tri-city. The plan is to initiate 100 stores across the nation in a span of four years. This will benefit the buyers where they will be getting everything, which is required for pumping applications, under one roof. The store will be of great help for the buyers mainly in Tier I and Tier II cities. The store will have an extensive array of pumps which comprise self-priming monoblock pumps, commercial pumps, pressure booster pumps, drainage pumps, agricultural pumps and various other related accessories.

The company will offer cost-effective pricing and free installation services via reparinindia.com once the pump is sold from the store. Pumpkart has also joined hands with e-Governance Services Limited, it is an initiative of the Department of Electronics and Information Technology (DeiTY) under the Government of India.  

In addition to this, pumpkart has initiated an alliance with e Governance Services Limited, an initiative of the Department of Electronics and Information Technology (DeiTY) under the Government of India. According to this alliance, the portal will provide water pumps via Common Service Centres (CSC). These centres are basically a kiosk which are managed by Village Level Entrepreneurs (VLEs) while having the facility of computer & internet nationwide.  

Pumpkart is a name that caters to a wide array of water pumps for domestic, commercial and agricultural reasons. The business is operated as open marketplace and provide a common platform for the manufacturers, buyers and dealers for both buying & selling pumps. The company has a tie-up with over 500 manufacturers and 100 brands, distributors, dealers throughout the nation for providing pump solutions for the buyers at cost effective prices. 

In order to enjoy a cherished online shopping experience, pumpkart offers its buyers with simple and single step checkout process, varied payment methods which include – COD, EMI and online payment, etc.